The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity
and readability. Characterised by hour markers fashioned from gold to prevent tarnishing,
every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together,
they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has
featured on Rolex models since the early 1930s, and was trademarked as a name in 1933.
It is one of the prominent pillars of the Oyster collection.
The design, development and production of Rolex bracelets and clasps, as well as the
stringent tests they face, involve advanced high technology. And, as with all the components
of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee,
a supple and comfortable five-piece link metal bracelet, was designed and made especially
for the launch of the Oyster Perpetual Datejust in 1945.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional
quality. Such high standards naturally restrict Rolex production capacity and, at times,
the demand for Rolex watches outpaces this capacity. Therefore, the availability of
certain models may be limited. New Rolex watches are exclusively sold by Official
Rolex Retailers, who receive regular deliveries and independently manage the
allocation and sales of watches to customers. Panda is proud to be part of the
worldwide network of Official Rolex Retailers and can provide information on the
availability of Rolex watches.